STRATEGY

TO PROVIDE OUR CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING

OUR MISSION

At Division-D, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our network enables us to adapt with the ever-changing online advertising landscape.

 

BRAND SAFETY

Division-D has direct partnerships with our publishers, and utilizes a strict vetting process for premium, relevant traffic in a viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety.

TARGETING

AND OPTIMIZATION

Division-D provides a wide variety of targeting capabilities that allow us to effectively reach and scale towards niche target audiences for our clients. These targeting tactics are sourced from first party proprietary data, third party data, and verified offline data targeted at the IP Address/Device ID level. By bringing together cookie-based insights and IP based tactics, Division-D offers a unique, custom-layered approach to effectively pinpoint each brand’s target audience.

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHIC

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Rural vs Urban

Household Income

Children in the Household

GEOGRAPHIC

City

County

Address

Zip Code

State

Country

DMA

B2B

Job Title

Industry

Seniority

Net Worth

Company

Company Size

CRM Data

Sales Volume

Account Based

Years in Business

Professional Groups

Certification/Honors

MOBILE SPECIFIC

In-App

Mobile Web

Carrier

Device

LAT/LONG

Geo-Fencing

Address

BEHAVIORAL

Purchased Based

Donor Based

Look-alike

Interest

Retailer

In-Market

Search

Competitor Conquesting

RETARGETING

Opt-In/Opt-Out

Cross-Device

ADDITIONAL OPTIONS

Email

Browser

Day Parting

IP Address

Cross-Platform

White/Blacklisting

Operating System

CAMPAIGN MANAGEMENT

WHERE CUSTOMER SERVICE IS PARAMOUNT

The digital industry is a super speedy, needed-that-done-yesterday
  kind of place. We understand that. Customer service needs to be a
   huge part of any vendor-agency relationship, and at Division-D, it is
    of the utmost importance. Prompt, understanding, friendly, and
      smart service is what we offer at Division-D.

LOCAL MEDIA BUYING

EFFECTIVE, AFFORDABLE, & FULLY INTEGRATED

Division-D has relationships with publishers in every local market across the U.S. allowing us to provide clients with the most competitive rates possible. Our long-standing partnerships with local newspaper, TV and radio sites allow us to give you premium placement in any market across the country. Our high impact network of tier one national sites gives you an extraordinary reach of 182 million unique visitors per month. We work with premium publishers spanning a number of different verticals including local and national news, business and lifestyle.

services

 

Streamlined process for planning negotiating, purchasing and billing.

 

Cost-effective approach to reaching multiple local markets and audiences.

BUYING options

 

Local, national,

and international markets.

PLACEMENTS

 

Above the fold, remnant,

and guaranteed placements.

 

CASE STUDIES

DETAILED CONSIDERATION FOR OPTIMAL OUTCOMES