DIVISION-D


Strategy


Division D has a strategy to find the unit and targeting that performs best for the clients. In being a dynamic network, our team will exhaust all creative units of interest; creative can be provided by an independent team or we can offer a referral to the creative team at Torch. The second point of our strategy is to implore targeting options and optimization techniques that will allow each ad to be served to a target audience.

Our targeting methods include:

  • Demographic Targeting
  • Behavioral Targeting
  • Geographic Targeting
  • Retargeting
  • Vertical Targeting
  • Time of Day/Time of Week Targeting

  • Division D optimization techniques stand apart from the rest. All campaigns are assigned to a dedicated member of the account management team who utilizes all the possible targeting and optimization options available. For all campaigns, optimizations are rendered by Creative, Publisher/Site, Conversion Metrics, and Targeting Options. Division D can run multiple creatives and see the exact website that performs for a specific offer.

    Division D wants to make every campaign a successful operation across the board. The dynamic nature of the network offers a solution to the ever-changing online landscape.